Dr. Genichi Taguchi is Executive Director of American Supplier Institute.

Over the past three decades, he has promoted his continually evolving philosophy of Quality Engineering (called Taguchi MethodsTM in the U.S.) through the Japanese Society for Quality Control, Japanese Standards Association (JSA), Japanese Union of Scientists and Engineers (JUSE), and Central Japan Quality Control Association (CJQCA).

In 1982, the American Supplier Institute first introduced Dr. Taguchi and his methods to the United States. Since that time his methods, including techniques for engineering, business, and management, have saved American companies millions of dollars in product development and warranty costs.

Dr. Taguchi has been awarded the coveted Deming Prize on three separate occasions for his contributions to the field of Quality Engineering.

In 1986, he received the Willard F. Rockwell Medal for combining engineering and statistical methods to achieve rapid improvements in cost and quality by optimizing product design and manufacturing processes.

He received the Blue Ribbon Award from the Emperor of Japan in 1990 for his contribution to industry, and the Shewhart Medal from the ASQC in 1996.

In 1997, Dr. Taguchi was elected as an Honorary Member of the ASQC, an honor bestowed only 16 other times in over 50 years, and is only the third Japanese to be inducted into the Automotive Hall of Fame in Dearborn, Michigan.

Dr. Taguchi is available for consultation in the U.S. eight weeks per year exclusively through the American Supplier Institute.